Pokemon Adidas collaboration gets retro with 8-bit Pikachu – Pokémon and adidas have launched a collaborative collection of sneakers and apparel celebrating the beloved video game. The new range, for both adults and children, combines throwback 8-bit Pokémon graphics with classic adidas staples.
The Japanese franchise introduced in the 90s by Satoshi Tajiri is as well known for its Nintendo video games as for its manga, its cartoons or its trading cards. Pokemon traces the adventures of Ash Ketchum, a young boy who dreams of becoming the best Pokémon trainer in the world. This one is of course accompanied by his faithful companion, the famous “Pikachu”, a kind of yellow electric mouse.
The first two editions unveiled are those of “Pikachu” and “Squirtle“. Each sneaker has a white leather upper, complemented by a gray all-over print representing the character in a multitude of breaks. The other finishes include the three side bands, an imposing colorful embroidery on the interior sides, as well as matching tags on the tabs.
The collaboration is both more accessible and affordable than many pop culture fashion collections before it. Prices for the sneakers start at around the $120 mark, with the kids kicks selling for just $60.
Colin Palmer, Vice President of Marketing at The Pokémon Company International said: “This collaboration between Pokémon and adidas sees two of the world’s biggest brands combine to create a unique clothing capsule for Pokémon Trainers. Together, we’ve reimagined timeless adidas staples, giving them a classic but distinctly Pokémon refresh to create a stylish new line that will enable fans to look the part while levelling-up their love of Pokémon games.”
The adidas x Pokémon collection will be available to buy at adidas.com, the adidas app and select retailers from January 1 2020.
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